From Standard to Standout: How We Enhanced Studio 74’s Shopify Store

At Devignify Studio, we specialize in creating seamless eCommerce experiences. Studio 74 Contemporary Art, a leading platform for art collectors and enthusiasts, needed a Shopify solution that enhanced their online presence while maintaining the elegance and professionalism of the art world. Their primary objectives were to improve the artist showcase experience, streamline pricing management, and create a more engaging customer journey for art collectors.

Challenges

Dynamic Artist Profiles: Shopify’s default structure didn’t allow for flexible artist profile management.
Custom Pricing Control: Prices for original artwork needed to be hidden while still displaying Limited Edition prices.
Interactive User Experience: The client wanted engaging features like a carousel, modal pop-ups, and brochures to enhance customer interaction.
Shopify Limitations: The existing Shopify setup lacked features required for a high-end art collection experience.

Our Approach

Custom Artist Metaobject: Built a Shopify Metaobject to dynamically pull artist-specific information into collections, allowing seamless updates.

Enhanced Collection Page Experience:

• Structured collection layout with left-aligned images and text.

• Introduced a carousel for featured artworks.

• Added brochure downloads, filters, and modals for an interactive experience.

Pricing & Product Page Customization:

• Developed a ‘Hide Price’ setting for non-Limited Edition pieces.

• Added a ‘Price on Application (POA)’ label for original artwork.

• Created a reservation button for in-gallery pieces.

Engagement-Boosting Features:

• Integrated a ‘Start the Conversation’ CTA opening a contact form modal to drive inquiries.

• Replaced Shopify’s default video player with a YouTube integration for enhanced performance.

Results

Seamless Artist Management: The new Artist Metaobject allowed for easy updates, improving portfolio flexibility.
Higher Engagement & Conversions: The customized CTA buttons and interactive elements led to more inquiries.
Brand-Consistent Experience: The refined layout and pricing structure aligned perfectly with Studio 74’s premium art positioning.
Future-Proof Shopify Store: Custom metafields and pricing logic provided long-term scalability for future collections.

The People We Worked For

Art galleries and collectors looking for an elegant online showcase.
Shopify store owners needing bespoke artist management features.
Businesses selling premium products requiring tailored eCommerce solutions.

Studio 74’s Shopify transformation highlights Devignify Studio’s expertise in building custom eCommerce experiences that blend functionality, design, and brand storytelling. By solving technical challenges and optimizing customer engagement, we delivered a Shopify solution that elevates Studio 74’s online presence in the art world.